This 30-second connected TV commercial was crafted to launch Ben & Jerry’s newest innovation: Ice Cream Sundaes in a pint. Designed to capture attention with indulgent visuals and playful brand personality, the spot highlights the over-the-top layers and textures that make this product stand out. Optimized for broad reach and brand recall, the commercial helped build buzz and drive excitement for the new release across digital and streaming platforms.

Client: Ben & Jerry’s Ice Cream

Role: Director of Photography, Editor

Agency: Driven Studio