This 30-second connected TV commercial was developed using a playful, “fly on the wall” style to humorously introduce Ben & Jerry’s new non-dairy ice cream. Designed to resonate with both longtime fans and plant-based newcomers, the spot blends subtle comedy with product storytelling to drive brand awareness. The campaign struck a chord with audiences, earning over 7 million views on YouTube and contributing to a highly successful product launch.

Client: Ben & Jerry’s Ice Cream

Role: Editor, 1st AC

Agency: Driven Studio