To celebrate a decade of Sip of Sunshine IPA, we launched a ground-up, social-first campaign designed to ignite engagement. As the lead for concepting, execution, and post-production, I ensured every element not only aligned with the Lawson's brand but also drove exceptional social media performance. This campaign didn't just look good; it delivered, significantly elevating the buzz around one of Vermont's favorite brews.

Client: Lawsons Finest Liquids

Role: Creative Director, Director of Photography, Editor

Agency: Driven Studio