To celebrate a decade of Sip of Sunshine IPA, we built a social-first campaign focused on real engagement. I led the concept, execution, and post-production, making sure each piece stayed true to the Lawson’s brand while performing strongly on social. The campaign helped grow awareness and spark fresh buzz around one of Vermont’s most-loved beers.

Client: Lawsons Finest Liquids

Role: Creative Director, Director of Photography, Editor

Agency: Driven Studio