For Seventh Generation's launch of their new probiotic surface cleaner, we built a campaign for social from the ground up, handling everything from concept to production. A series of Reels and TikToks put the product's distinctive spray mechanism and innovative form factor front and center, while showcasing its versatility across everyday household surfaces. Every piece of content was crafted with the platform in mind, blending clean aesthetics with clear, purposeful messaging.

Seventh Generation Instagram Post 1

Seventh Generation Instagram Post 2

Seventh Generation Instagram Post 3

Role: Creative Director, Director of Photography

Client: Seventh Generation

Agency: Driven Studio