Up In Arms - Nuclear Demonstration
Up In Arms is a bold campaign started by Ben Cohen (founder of Ben & Jerry’s Ice Cream) challenging America’s nearly $900 billion Pentagon budget, with a spotlight on the $100 billion wasted on nuclear weapons. This powerful PSA exposes the absurd scale of the U.S. nuclear arsenal and sparks a critical conversation about what could be funded instead. The video generated over 3 Million views, helped Up In Arms gain 10,000 new followers across their social channels, and played a key role in rapidly growing the campaign’s visibility and supporter base.
Client: Up In Arms
Role: Video Editor
Agency: Driven Studio
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